Resume | Lucy's Portfolio

Work Experience

Producer Branded Content

MrBeast | Greenville, NC

Oversee end-to-end production for branded video content, ensuring alignment with brand voice, tone, and creative direction.
Manage pre-production logistics, including sourcing rare props, scouting locations, and negotiating with vendors.
Collaborate with creative teams to assess feasibility of scenes, prioritize tasks, and execute complex video concepts on tight timelines.

Production Intern

DDB Chicago | Chicago, IL

Assisted Executive Producers in determining and implementing project budgets, working with budgets up to $75,000.
Proactively tracked and monitored project timelines to ensure timely completion of studio productions
Streamlined communication across multiple departments and vendors to facilitate flow of productions
Worked with multiple brands including Bimbo Bakeries, Emerson, McDonalds, Molson Coors, Orkin, Reynolds, Thomas', U.S. Army, and Wyndham

Account Manager & Producer

BYU ADLAB | Provo, UT

Initiated, managed, and followed up on projects to ensure successful campaigns from start to finish
Designed and presented pitch decks regularly to both clients and creative teams
Established timelines, held check-ins, and maintained contact with creative teams to ensure timely completion of projects

Advertising Consultant

BYU Student Connection & Leadership Center | Provo, UT

Collaborated with and taught new volunteers how to use our advertising process
Created and edited content for the Center's website and social media platforms weekly
Guided face-to-face efforts to reach out to the student body weekly

Promotions Assistant

BYU Broadcasting | Provo, UT

Wrote weekly promotional content endorsing BYUtv's family centered vision and mission
Consulted with outside entities to contract promotional content quarterly
Researched content daily to create media strategies for successful campaigns

BA Communications - Advertising

Psychology Minor